Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

Workspan enables its customers across business domains to efficiently manage, track and report on their Lead (qualified) distribution program and process flow. This turnkey solution lets the marketing team do Co-Marketing using a Marketing Automation product like Eloqua.

This integration allows the host company and also partner companies to distribute leads to a tool like Eloqua and allow them to carry on activities like nurturing, following up, engaging and converting them.

• This integration facilitates Leads distribution flow to Eloqua.

• Shareable data about leads are always in sync Assist both host and partner companies to keep track of their activities through notifications.

• Updates on systematic tracking, reporting and the progress of the leads are shared between host company and partner companies.

• Reminding partners to act upon / follow up on the potential deals proactively