Adobe Marketing Cloud, which now includes Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns.

Workspan enables its customers across business domains to efficiently manage, track and report on their Lead (qualified) distribution program and process flow. This turnkey solution lets the marketing team do Co-Marketing using a Marketing Automation product like Marketo.

This integration allows the host company and also partner companies to distribute leads to a tool like Marketo and allow them to carry on activities like nurturing, following up, engaging and converting them.

• This integration facilitates Leads distribution flow to Marketo.

• Shareable data about leads are always in sync Assist both host and partner companies to keep track of their activities through notifications.

• Updates on systematic tracking, reporting and the progress of the leads are shared between host company and partner companies.

• Reminding partners to act upon / follow up on the potential deals proactively.